Drivse is a global e-commerce brand operating in the bathroom gadget world, with a clear ambition: scale aggressively while keeping the business structurally healthy. With a strong core product and worldwide reach, the challenge was not demand, but execution at scale. The objective was to unlock significantly higher volume without relying on short-term efficiency hacks or unstable growth tactics.

The Starting Point

At the beginning of the scaling phase, Drivse already had a solid baseline. Profitability was stable, CPA sat within a controllable range relative to margins and long-term value, and average order value hovered around $100, with clear upside potential through better offer structuring and funnel optimisation.

However, growth was constrained by structural limitations. Creative production was a bottleneck, limiting how often new winners could emerge. Multiple funnel and landing page variations were live at the same time, but there was no clear, validated “best” setup to confidently scale traffic. On top of that, the account structure had become increasingly complex, with too many campaigns and ad sets creating noise, slowing decision-making, and making efficient budget allocation harder as spend increased.

The Goals

The goal was not just to spend more, but to spend better at scale. Together with the Drivse team, the focus was on increasing year-over-year investment significantly while maintaining healthy profitability boundaries. 

At the same time, there was a strong emphasis on building a repeatable creative engine capable of consistently producing and testing a high volume of creatives. In parallel, the objective was to identify scalable funnel and landing page structures that could support long-term growth, and to simplify the account setup so performance signals became clearer and scaling decisions faster.

The Strategy

Growth was approached holistically, with acquisition, creative, funnel, and tracking all evolving together.

On the acquisition side, investment was scaled in a controlled way, prioritising volume expansion over short-term efficiency optimisation. The account structure was progressively simplified, moving away from fragmented setups toward fewer, stronger scaling campaigns. A combination of CBO and Target ROAS campaigns allowed the algorithm to handle higher spend levels more efficiently, while continuous validation ensured that scaling decisions were based on stable performance signals rather than short-term volatility.

Creative quickly became the main growth lever. In close collaboration with the Drivse team and additional creative strategists, creative output was increased dramatically. Over the course of the year, more than 1,000 creative batches were tested, each containing multiple variations. This allowed for deep exploration of angles, hooks, formats, and personas, uncovering consistent patterns across audience segments and building a steady pipeline of new winners. Beyond the branded page, multiple Facebook pages were tested through whitelisting, unlocking greater creative freedom and improving message-market fit.

Funnel and offer strategy played an equally important role. Multiple dedicated landing pages and funnel structures were tested together with the Drivse team to identify the most scalable setup. Throughout the main scaling phase, the core offer was 50% off the second item. This offer consistently increased order value, supported higher acquisition volume, and preserved margin integrity without relying on aggressive blanket discounts. Once validated, the strongest funnel setups were prioritised and scaled consistently.

Execution at Scale

Testing remained constant across creatives, audiences, funnels, and offers. Creative testing was executed at scale, comparing branded assets with whitelisted pages and analysing how performance shifted depending on context and perceived authority. Funnel performance was validated under increasing traffic volumes to ensure long-term scalability. Seasonal moments such as Black Friday and Summer Sale were executed by enhancing evergreen winners with sale overlays, rather than rebuilding campaigns from scratch.