From a stalled launch to €454k in 8 months Copy

THE STARTING POINT

Authletic had a great product and clear positioning — but ads weren't profitable.

The account was spending around €100k across the first half of 2025 at a 3.5 ROAS. Creatives missed user intent. Hooks blended in. Country expansion and new angles sat untouched.

Spending, but not learning fast enough to scale.

WHAT WE DID

The first 6 months together were about finding the route. The next 8 were about running with it.

1. Built Meta into a real growth engine.

   Advantage+ campaigns at the core — faster learning, better budget distribution, more efficient scaling as data accumulated.

   
   

2. Tested creative angles until the right ones surfaced.

   Comfort, versatility, craftsmanship, lifestyle, and everyday wear — each angle tested until messaging aligned with how buyers actually shopped. Engagement climbed across the funnel.

   
   

3. Expanded audiences and tightened the funnel.

   Pushed beyond core and retargeting into exploratory segments. Optimized the site and checkout for clarity, trust signals, and mobile friction — so increased traffic actually converted.

THE RESULTS

From July 2025 onwards, the account shifted — and kept compounding.

The system held up at 3.6x the ad spend. That's the durability signal: not a 6-month spike, 18 months of compounding growth. 

THE TAKEAWAY

The right research changes everything.

For Authletic, it transformed a constrained account into a growth engine — and the numbers keep getting better.

COULD THIS WORK FOR YOUR BRAND?